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Environment

Clean And Green Blue Jeans

Posted: 7/29/2010

Just about everyone, it seems, has his or her own idea of the best way to wash blue jeans.

(NAPSA) - According to a recent survey conducted by Infogroup | ORC on behalf of Whirlpool brand, despite advances in high-efficiency laundry, many consumers don't realize the environmental impact of their laundry habits. With the average American doing more than four loads of laundry each week, it can be important to reduce the environmental effect of that age-old chore.

To help, consider these simple tricks to keep jeans looking newer, longer and without wasted water and energy:

• Hot and cold: According to the survey, 48 percent of respondents who do laundry believed that water temperature has no effect on the environment. However, washing clothes in cold water can positively affect the environment (check the label to be sure of appropriate care instructions). Using cold water also helps prevent shrinking and color fading.

• Fully loaded: Thirty-three percent of respondents said a specific denim cycle would make a big difference in how they efficiently and accurately care for their clothing. Another way to be more efficient--wait for a full load of laundry when running a cycle to save an average of 3,400 gallons of water per year.

• True blues: Fourteen percent of consumers worry about fading and fabric wear and tear of their denim when washing and 41 percent do not allow anyone but themselves to wash their jeans. To help, the experts at the Whirlpool Institute of Fabric Science recommend wearing jeans a few times before washing, and when you do wash jeans, turn them inside out.

• Circle of life: Don't trash old jeans; instead, donate clean, gently worn jeans so others can enjoy the blues.

• Learn more: For more tips, visit www.instituteoffabricscience.com/.

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